Reusable Energy: Let's talk Black Hat Analytics

To share this message, click here

Get UnGagged

Black is the new White.

Hi levi123,

There was a time when Black Hat represented everything that’s wrong with SEO.

Agencies or Google-sanctioned gurus would talk about the benefits of long term gains through content and relevancy, while everything else was seen as risky or destructive. The main takeaway was always: don’t even think about it. In truth, it’s now painfully obvious that Google would happily to do away with any notion of SEO. Since they’ve been chipping away at organic SERPs over the last few years, they’re clearly looking to sort the internet as they see fit.

Black is the new White.

Agencies are peeking over the black-white divide much more nowadays. They understand that competition is fierce and there’s plenty of strategy left off the table because it’s been vilified as Link Building or spam. It’s dawning on the industry that Google is not a level playing field and the mainstream is getting ready to fight for it’s right to rank.

More and more mainstream white hats and in house SEO’s are coming to UnGagged looking for the latest Black Hat Tactics. One of the most popular sessions in Las Vegas last November was about “How To Cover Your Link Network’s Ass & Find Your Competitors Hidden Links”. Heady stuff for agencies with big brand clients.

Black Hat Analytics.

For example, take Jono Alderson’s upcoming talk: “Black Hat Analytics – When Your Data is Working Against You” This is the return to wild-west SEO that digital marketers can really sink their teeth into and makes one feel like we can SEO like it’s 1999. He’ll be touching on subjects that make mainstream SEO’s blush.

Much of this is old hat for BHW members, but the notion of PII Injections and Charset Masking really makes white hat heads spin. And with good reason, this is the stuff they hope their competition isn’t doing. It’s hard to go back to “Content is King” after swallowing that shiny red pill.

Google’s remaining good will is steadily eroding and Marketers are looking fondly back at the old attitudes where they could tame the SERP according to their strategic needs.

It’s easy to see how Black hat is going to be the new A-game.

We’re changing the face of SEO conferences. Join us in London this June, and as a Black Hat member, you get an extra 15% off your ticket. It’s practically a red carpet.

Save over 35% off the door price with our Early Bird discount for BHW members.

While our Early Bird Special ends next week, there’s still a chance to quickly jump in and grab a ticket before they sell out!

GRAB YOUR TICKET!
Discount code: BHW

We look forward to seeing you there!
-Team UnGagged